Brand strategy
Positioning, audience, personality and tone of voice to guide every design decision.
Brand identity
Brand identity: One look, everywhere you show up.
Brand identity design that gives your business a complete visual system: logo, colours, type, imagery and the guidelines to use them.
Overview
A brand identity is everything that makes your business recognisable before anyone reads your name: your logo, colour palette, typography, imagery, graphic elements and the way they come together. Friday Creative designs complete identity systems that work across your website, social, ads, packaging and print. We start with strategy, design a system with room to grow, and give you guidelines and templates so it stays consistent, whoever is using it.
The problem
Does everything you put out look slightly different?
When there's no system, every flyer, post and web page gets designed from scratch. Colours drift, fonts multiply and your brand starts to look like several different businesses. A clear identity makes everything faster to create and easier to recognise.
What's included
Brand identity services
Logo suite
A primary logo, alternate versions and an icon.
Colour and typography
A palette and type system that work on screen and in print, with accessibility in mind.
Imagery and graphic elements
Photography direction, illustration, icons and patterns that make you recognisable.
Brand guidelines
A clear guide that shows anyone how to use your brand correctly.
Templates
Social, presentation, stationery and ad templates, ready to use.
Strategy before style
A brand identity has a job to do: attract the right customers, set you apart from competitors and suit the way you price. We start by agreeing who you are, who you're for and how you want to be seen. Every design choice traces back to that, which makes decisions easier and feedback more useful.
An identity built to be used
Because we also design websites and run ads and social, we plan your identity for the places it will actually live. Ad formats, social templates and web components are part of the system from the start, so your brand goes straight to work.
How it works
Our brand identity process
- 1
Discovery
Your business, audience and competitors.
- 2
Strategy
Positioning and personality, agreed and signed off.
- 3
Identity design
Logo, colour, type and graphic elements developed together.
- 4
Applications
The system shown working on real touchpoints.
- 5
Guidelines and handover
Guidelines, templates and every file you need.
Selected work
Recent brand identity work
A playful vegan soap brand, dressed for the top shelf. We built the strategy, logo and guidelines, then designed packaging, social templates and an online store to show the system at work.
See the Grood Co. projectWhat's the difference between a logo and a brand identity?
A logo is one element. A brand identity is the full visual system around it: colours, typography, imagery, graphic elements and the rules for using them.
Do I need brand guidelines?
If more than one person creates anything for your business, yes. Guidelines keep your brand consistent and save time on every new piece.
Can you work with my existing logo?
Yes. If your logo still works, we can build a fuller identity around it.
What will I receive at the end?
Your logo suite, colour and type specifications, brand guidelines, templates and the source files, as set out in your proposal.
Book a discovery call
Ready to look like one brand everywhere?
Book a free discovery call. We'll look at where your brand shows up and what it needs to work across all of it.