Account set-up
A new Microsoft Advertising account built properly, or your Google campaigns imported and adapted.
Microsoft Ads
Microsoft Ads: Reach the searchers your competitors skip.
Microsoft Advertising management that puts your business in front of people searching on Bing, Microsoft Edge and Microsoft's partner network.
Overview
Not everyone searches on Google. Bing is the default search engine in Microsoft Edge and on many Windows computers, and it powers search across Microsoft's partner sites. Microsoft Advertising lets you reach those searchers, including many people searching from work computers. Plenty of businesses ignore it, which can mean less competition for your keywords. Friday Creative sets up and manages Microsoft Ads campaigns, usually alongside Google Ads, so you reach more of your market.
The problem
Only advertising on Google?
If you run Google Ads, you've already done the hard work: keywords, ads and landing pages. Leaving Microsoft Ads out means missing searchers who are looking for the same things. A well-run Google account can often be brought across and adapted quickly.
What's included
Microsoft Ads services
Search campaigns
Keywords, ad copy and negative keywords tuned for how people search on Bing.
Audience targeting
Audience options, including LinkedIn profile targeting by company, industry and job function where available.
Conversion tracking
Microsoft UET tracking set up so you can see which clicks turn into enquiries and sales.
Ongoing optimisation
Bids, budgets and keywords managed separately from Google, because the audiences behave differently.
Who uses Bing?
Bing reaches people using Windows computers, Microsoft Edge and Microsoft's products and partner sites. That makes it especially useful for B2B companies and professional services, whose customers often search during work hours on work machines. We'll check whether your audience is there before recommending it.
Microsoft Ads alongside Google Ads
For most businesses, Microsoft Ads works best as an addition to Google Ads rather than a replacement. We share what we learn between the two, keep tracking consistent and report them side by side, so you can see where each dollar does the most.
How it works
Our Microsoft Ads process
- 1
Check the fit
Whether your audience searches on Bing and what it could add.
- 2
Set up or import
Campaigns built, or brought across from Google and adapted.
- 3
Track
UET and conversion goals configured.
- 4
Optimise and report
Managed on its own merits and reported alongside your other ads.
Is Microsoft Ads the same as Bing Ads?
Yes. Bing Ads was renamed Microsoft Advertising. The ads appear on Bing, in Microsoft Edge and across Microsoft partner sites.
Is Microsoft Ads worth it in Australia?
For many businesses, yes, especially B2B and professional services. It's a smaller audience than Google, often with less competition. We'll tell you honestly whether it suits your audience.
Can you copy my Google Ads campaigns?
We can import them as a starting point, then adapt keywords, bids and ads, because Bing searchers and settings differ.
How much should I spend?
The right spend depends on your goals and how your audience searches. We'll recommend a starting budget and adjust it based on results. Ad spend is paid directly to Microsoft.
Book a discovery call
Ready to reach more searchers?
Book a free discovery call. We'll tell you whether Microsoft Ads suits your audience and what it could add.