Email strategy
What to send, to whom and when, mapped to your customer journey.
Email marketing
Email marketing: Stay top of mind, straight to the inbox.
Email marketing campaigns and automations that welcome new subscribers, bring customers back and turn your list into revenue.
Overview
Your email list is one of the few marketing channels you own outright, rather than renting from a platform. Friday Creative plans, designs and sends email campaigns, and sets up the automations that run in the background: welcome series, abandoned cart reminders, post-purchase follow-ups and re-engagement emails. Every email is designed in your brand, written in your voice and built to work on mobile, with reporting that shows what each one brings in.
The problem
Collecting emails but rarely sending anything?
Many businesses build a list and then let it go quiet, or send the odd newsletter with no plan behind it. Meanwhile, every new subscriber, abandoned cart and past customer is a chance to start a conversation. Automations make sure those moments never slip through.
What's included
Email marketing services
Automated flows
Welcome series, abandoned cart, post-purchase, win-back and lead nurture emails.
Campaigns and newsletters
Regular emails for launches, offers and news, planned in a calendar.
Email design and templates
Branded templates that look right on every device and email app.
List growth
Sign-up forms, pop-ups and lead magnets that grow your list with the right people.
Set-up and deliverability
Platform set-up, domain authentication and list hygiene, so emails land in the inbox.
Automations that keep working
A good set of automated emails brings in enquiries and sales every day without anyone pressing send. We start with the flows that usually matter most for your business, such as a welcome series for new subscribers or abandoned cart emails for an online store, then add more as your list grows.
Platforms we work with
We work in the major email platforms, including Klaviyo, Mailchimp and the email tools built into Shopify and many CRMs. We'll recommend one based on what you sell, the tools you already use and how advanced your emails need to be.
Email as part of the bigger picture
Email works best when it connects to everything else: content from your website, offers from your ads and a site that turns clicks into sales.
How it works
Our email marketing process
- 1
Audit
Your list, platform and current emails reviewed.
- 2
Plan
The flows and campaigns that matter most, prioritised.
- 3
Design and write
Templates and emails made in your brand.
- 4
Set up and send
Automations switched on and campaigns scheduled.
- 5
Report and refine
Opens, clicks and revenue tracked, and emails improved.
Which email platform should I use?
It depends on your business. Online stores often suit Klaviyo or Shopify's email tools, while service businesses may already have email built into their CRM. We'll recommend what fits.
Is email marketing still effective?
Yes. Email reaches people who have chosen to hear from you, and automated flows keep working long after they are set up.
How often should I email my list?
Often enough to stay remembered, and only when you have something worth saying. We'll recommend a rhythm based on your audience and goals.
Do you follow spam laws?
Yes. We follow the Spam Act 2003: people must opt in, every email identifies who it is from and every email includes an easy way to unsubscribe.
Can you move us to a new platform?
Yes. We migrate your lists, templates and automations and test everything before switching over.
Book a discovery call
Ready to make your list work harder?
Book a free discovery call. We'll look at your list and show you which emails could make the biggest difference first.