Google Business Profile
Set-up or clean-up, categories, services, photos and regular posts, managed for you.
Local SEO
Local SEO: Be the first name locals find.
Local SEO that gets your business into Google Maps, the local pack and "near me" searches in the areas you serve.
Overview
When someone searches for a service near them, Google shows a map and a handful of businesses before anything else. Local SEO is the work of earning one of those spots and turning the people who see it into calls, bookings and visits. Friday Creative sets up and manages your Google Business Profile, builds pages for the areas you serve, cleans up your listings across the web and helps you earn more reviews. It suits any business that serves customers in a particular area, whether they come to you or you go to them.
The problem
Losing local customers to the business down the road?
They might not be better than you. They might just have a complete Google profile, more reviews and a website that clearly says where they work. Local search rewards the business that looks most relevant and trusted nearby, and most of that is in your control.
What's included
Local SEO services
Reviews
A simple system for asking happy customers for reviews, plus help replying to them.
Local pages
Pages for the areas and services you cover, written for people first.
Citations and listings
Consistent business details across directories, maps and industry sites.
Local links
Mentions from local organisations, suppliers and media that show Google you are part of the community.
Local reporting
Map views, calls, direction requests and website clicks, tracked month to month.
What decides who shows up in the map?
Google weighs three things for local results: relevance (how well your business matches the search), distance (how close you are to the person searching) and prominence (how well known and trusted you are, which reviews, links and mentions all feed). You can't move your address, so we focus on relevance and prominence, the parts you can improve.
No shopfront? You can still rank
Tradies, mobile services and businesses that visit customers can rank locally too. We set up your profile to show the areas you serve instead of a street address, and build pages that make your coverage clear to customers and to Google.
Local SEO and the rest of your search
Local SEO works best on a website that loads fast and explains your services clearly. It also feeds AI assistants, which lean on business profiles and reviews when they recommend someone nearby.
How it works
Our local SEO process
- 1
Local audit
Your profile, listings, reviews and competitors in the areas you serve.
- 2
Fix the foundations
Profile, business details and key pages corrected and completed.
- 3
Build prominence
Reviews, local pages, citations and links, added steadily.
- 4
Report
Monthly results from Maps and search, in plain English.
What is local SEO?
Improving your visibility in location-based searches, such as "plumber near me", across Google Maps, the local pack and regular search results.
Do I need a physical shopfront?
No. Service-area businesses can rank in local search by listing the areas they serve instead of a public address.
Can I do local SEO myself?
Some of it, yes. Keeping your Google Business Profile up to date and asking for reviews are great habits. We'll show you what to keep doing yourself and take care of the rest.
Can you help with multiple locations?
Yes. Each location gets its own profile and page, managed so they support each other instead of competing.
Do you buy or write reviews?
No. Fake reviews break Google's rules and damage trust. We help you ask real customers at the right moment, which works better anyway.
Book a discovery call
Want locals to find you first?
Book a free discovery call. We'll check how you show up in local search and what to fix first.