Account audit
A review of your current account, or a plan for a new one, with the quick fixes listed.
Google Ads management
Google Ads management: Be there when they search for you.
Google Ads management that reaches people at the moment they search, with tracking, ads and landing pages built to turn clicks into customers.
Overview
Google Ads lets you appear at the top of search results the moment someone looks for what you sell. Done well, it is one of the fastest ways to win new customers. Done badly, it burns budget on clicks that never turn into anything. Friday Creative sets up and manages Google Ads campaigns across Search, Performance Max, Display and remarketing, with conversion tracking in place from day one. We write the ads, build landing pages where you need them and report every month in plain English.
The problem
Paying for clicks that never call?
The usual culprits: broad keywords matching the wrong searches, no negative keywords, ads sending people to the home page and tracking that counts the wrong things. Each one leaks budget, and together they make Google Ads look like it doesn't work.
What's included
Google Ads management services
Search campaigns
Keyword research, match types, negative keywords and ad groups built around real intent.
Performance Max and Display
Campaigns that reach people across Google's network, when they suit your goals.
Remarketing
Ads that bring back people who visited your site but didn't enquire.
Conversion tracking
Calls, forms and purchases tracked properly with Google Ads and GA4.
Ongoing optimisation
Bids, budgets, keywords and ads tuned regularly based on results.
Search, Performance Max or both?
Search campaigns give you control: you choose the keywords and see exactly what people searched. Performance Max hands more decisions to Google's automation and reaches further across YouTube, Display and Gmail. Most service businesses start with Search. Online stores and businesses with good conversion data often add Performance Max. We'll recommend the mix that suits your goals.
Ads and landing pages made together
A good ad promises something specific. The page it lands on should deliver on that promise straight away. We write ads and build landing pages as a pair, matched to each group of searches, so more clicks become enquiries.
Setting your Google Ads budget
There's no set number that suits every business. The right spend depends on your goals, your market and how quickly you want to learn. We'll help you choose a sensible starting budget and adjust it as results come in. Ad spend goes directly to Google, and our management fee is separate and set out in your proposal.
How it works
Our Google Ads process
- 1
Audit and goals
What you sell, who buys it and what a good result looks like.
- 2
Research and set-up
Keywords, campaigns and conversion tracking built properly.
- 3
Ads and landing pages
Copy and pages matched to each search.
- 4
Launch and learn
Campaigns go live and we watch the first weeks closely.
- 5
Optimise and report
Regular tuning and a plain-English monthly report.
How much should I spend on Google Ads?
The right spend depends on your goals, your market and how competitive your keywords are. Talk to us and we'll recommend a starting budget that fits, and tell you honestly if Google Ads isn't the best place for your money yet.
Can you take over my existing account?
Yes. We start with an audit, keep what's working and fix what isn't. Your account history stays with you.
Who owns the Google Ads account?
You do. The account and its data stay in your name, and we manage it with your permission.
How soon will I see results?
Ads can show soon after launch. The first few weeks are for learning which keywords and ads perform, and results usually improve from there.
Do you manage Microsoft Ads too?
Yes. Google campaigns can often be brought into Microsoft Advertising to reach extra searchers on Bing.
Book a discovery call
Want more from every click?
Book a free discovery call. We'll look at your account or your goals and show you where Google Ads could work harder.