Google Ads
Catch people searching on Google for what you do.
PPC & Google Ads agency
PPC & Google Ads agency: Show up first when buyers search.
PPC and Google Ads management that puts you in front of people at the moment they're looking, with the ads, landing pages and reporting handled by one team.
Overview
Paid search puts you in front of people at the moment they're looking for what you sell. Friday Creative is a PPC agency that sets up and runs Google Ads, Microsoft (Bing) Ads, YouTube Ads and Google Shopping. As a marketing and creative agency, we also make the ad creative and landing pages to match, so every click lands somewhere worth landing. Then we report back in plain English, so you always know what your budget is doing.
The problem
Spending on ads but not sure it's working?
Maybe you've boosted posts or run Google Ads yourself. The money went out, the clicks came in, and you can't tell what you got for it. Without the right set-up, tracking and landing pages, paid search is guesswork. We take the guessing out.
What's included
Google Ads and the PPC platforms we manage
Not sure which fits? We'll recommend a mix based on your goals, audience and budget.
Microsoft (Bing) Ads
Reach searchers on Bing and Microsoft's network, an audience many competitors skip.
YouTube Ads
Put video in front of the right audience, before they search.
Google Shopping
List your products where people compare and buy.
Explore
What's included in PPC management
- Account audit and goal setting
- Keyword and audience research
- Account, conversion tracking and GA4 set-up
- Ad copy and creative, made in-house
- Landing page design where you need it
- Ongoing bid, budget and keyword optimisation
- Monthly plain-English reporting
How much should I spend on Google Ads?
Enough to learn what works, and no more until it does. We'll help you set a starting budget and spread it across platforms. Ad spend is paid directly to Google or Microsoft, and our management fee is separate and set out in your proposal. Talk to us and we'll recommend the right spend for your goals.
PPC and SEO work better together
Ads give you visibility now. SEO builds visibility you own. Search data from your ads shows which keywords bring enquiries, and we use it to shape your SEO. When your organic rankings grow, you can shift budget to where it does the most good.
How it works
Our PPC process
- 1
Audit and goals
What you've tried, what you want and what success looks like.
- 2
Set-up
Accounts, tracking and audiences, done properly from the start.
- 3
Ads and landing pages
Creative and copy built to match each search.
- 4
Launch
Campaigns go live, usually within days of sign-off.
- 5
Optimise
The first weeks are for learning. Then we tune bids, keywords and ads.
- 6
Report
A clear monthly summary of spend, clicks, conversions and next steps.
Is there a minimum ad spend?
There's no one-size-fits-all number. The right spend depends on your goals, your market and how quickly you want to learn. Talk to us and we'll recommend a starting budget that fits, and tell you honestly if ads aren't the best place for your money yet.
Do I need a landing page?
Usually, yes. A focused page matched to the ad tends to work better than a home page. We can build it.
How fast do results show?
Ads can run within days. The first few weeks are for learning and tuning, and performance improves from there.
Who owns the ad account?
You do. Your ad accounts stay in your name, with all their data, and we're given access to manage them.
Is there a lock-in contract?
Terms are agreed with you upfront and set out in your proposal. We keep them flexible, because we'd rather keep you because the work is working.
Can you run ads outside Australia?
Yes. We can target any city, region or country your customers are in.
Book a discovery call
Not sure which platform fits?
Book a free discovery call. You'll leave with a clear recommendation on where to advertise first and what it might cost.