Campaign strategy
Objectives, audiences and budget split planned around your goal.
Facebook Ads
Facebook Ads: Facebook ads that earn the stop.
Facebook advertising that reaches local and consumer audiences with creative made for the feed, managed and reported by one team.
Overview
Facebook still reaches a huge share of Australians, across almost every age group. Its ad platform can find people by location, interests and behaviour, or by how closely they resemble your existing customers. Friday Creative plans, makes and runs Facebook ad campaigns for businesses that want more enquiries, bookings or sales. We handle the creative, the Meta pixel and Conversions API, the audiences and the reporting, so one team is accountable for the result.
The problem
Got likes when you wanted leads?
The boost button is designed to be easy, not effective. It tends to optimise for engagement rather than enquiries, with limited targeting and no proper tracking. Results come from campaigns built in Ads Manager around a clear goal, with creative that earns attention and tracking that shows what happened next.
What's included
Facebook advertising services
Ad creative
Static images, carousels and short videos designed in-house for the feed, Stories and Reels.
Audience building
Location, interest and lookalike audiences, plus retargeting of website visitors and engaged followers.
Lead ads
Instant forms that let people enquire without leaving Facebook, connected to your inbox or CRM.
Pixel and Conversions API
Tracking set up so Meta knows which ads lead to enquiries and sales.
Testing and optimisation
Creative, audiences and offers tested, with budget moved to what works.
Creative does most of the targeting now
Meta's ad system has become very good at finding the right people, as long as the ad makes clear who it's for. That makes creative the biggest lever you have. We make several concepts for every campaign, test them against each other and keep the winners running while we work on the next round.
Facebook and Instagram, run together
Facebook and Instagram ads are managed in the same place and often share a budget. We usually run them together and let results decide where the money goes, while making sure each placement gets creative in the right shape.
How it works
Our Facebook advertising process
- 1
Goals and audience
Who you're reaching and what success looks like.
- 2
Creative
Concepts made for the feed, Stories and Reels.
- 3
Tracking and set-up
Pixel, Conversions API and audiences configured.
- 4
Launch and test
Campaigns go live once you approve the creative.
- 5
Optimise and report
Winners scaled and results reported monthly.
Are Facebook ads still worth it?
For many businesses, yes. Facebook reaches a broad audience and its ad platform is strong at finding customers. Whether it suits you depends on who you're trying to reach, which we'll talk through on the call.
What budget do I need?
There's no one-size-fits-all number. The right spend depends on your goals and how quickly you want to learn. Talk to us and we'll recommend a starting budget that fits. Ad spend is paid directly to Meta, separate from our fee.
Do you make the ads?
Yes. We design and write the ads in-house, in your brand, and you approve them before anything goes live.
Can lead ads go straight to our CRM?
Yes. Leads can go to your email, your CRM or a spreadsheet, so you can follow up quickly.
Who owns the ad account?
You do. Your Meta business account, pages, pixel and data stay in your name, and we are given access to manage them.
Book a discovery call
Want Facebook ads that bring in customers?
Book a free discovery call. We'll look at your audience and recommend what to test first.