Content strategy
Content pillars, platforms and posting rhythm planned around your audience.
Organic social
Organic social: A feed that looks like your brand, every week.
Organic social media management: we plan, create and post your content, so your feed stays consistent and backs up everything else you do.
Overview
Your social profiles are often the first place people check after they see an ad, hear your name or find you on Google. A quiet or inconsistent feed makes them wonder if you're still around. Friday Creative manages organic social for businesses that want a feed that looks and sounds like their brand, without doing it all themselves. We plan the content, design the posts, write the captions and schedule everything, then report on what's working.
The problem
Posting when you remember, and nothing comes of it?
Organic social takes time most business owners don't have. Posts go out in bursts, the look changes from week to week and nobody is sure what to post next. A simple plan, a consistent look and a steady rhythm make a bigger difference than chasing every trend.
What's included
Organic social media services
Content calendar
A monthly plan you can review and approve before anything goes out.
Post design and video
Graphics, carousels and short videos designed in your brand.
Captions and copy
Captions written in your voice, with calls to action where they help.
Scheduling and posting
Posts scheduled and published across your chosen platforms.
Reporting
Reach, engagement and follower growth, with what we'll change next.
Organic and paid, working together
Organic social builds trust with people who already know you. Paid social reaches people who don't yet. When both come from the same team, they share one look and voice, your best organic posts can become ads, and people who click an ad find a feed that backs it up.
What we need from you
Every business has stories only it can tell. We'll ask for photos, behind-the-scenes moments and news, and make it easy for you to share them. Community management, such as replying to comments and messages, can be part of the work or stay in-house, whichever suits you.
How it works
Our organic social process
- 1
Strategy
Platforms, content pillars and rhythm agreed.
- 2
Plan
A monthly content calendar for your approval.
- 3
Create
Posts designed and captions written.
- 4
Publish
Scheduled and posted on time.
- 5
Report and refine
Monthly results, and changes based on what lands.
Which platforms do you manage?
Instagram, Facebook, LinkedIn and TikTok are the most common. We recommend focusing on the platforms where your customers spend time rather than trying to be everywhere.
Do I approve posts before they go live?
Yes. You see each month's calendar in advance and can ask for changes.
Do you reply to comments and messages?
We can, or you can keep that in-house. We agree how it works in your proposal.
How often will you post?
It depends on your platforms and goals. We'd rather post less often and keep the quality high. We'll recommend a rhythm on the call.
Can you make video content?
Yes. We create short-form video from your footage or ours, and can arrange filming when needed.
Book a discovery call
Want a feed you are proud of?
Book a free discovery call. We'll look at your current social and recommend where to focus first.